Rolex Datejust 31 31 mm 278274GRDVIJ Steel/White Gold Dark Grey

The Rolex Datejust is arguably the most recognizable dress watch in horological history, having defined the archetype of the date-displaying automatic wristwatch since its debut in 1945. Across more than seven decades, the Datejust has evolved in materials, proportions, and dial treatments while retaining its iconic silhouette and the instantly legible date window at three o'clock. The 31mm case size, introduced to give wearers who prefer a mid-size option the full Datejust experience, has become one of the most requested expressions in the modern lineup, appealing equally to those seeking a refined everyday companion and those adding a statement piece to a serious collection.

Reference 278274GRDVIJ pairs the enduring Datejust case architecture with a compelling material combination: the robust, corrosion-resistant Oystersteel of the case and Jubilee bracelet set against the luminous warmth of 18k white gold on the fluted bezel. The fluted bezel is one of the most storied design details in watchmaking, originally conceived to screw the bezel onto the case and contributing to the Oyster case's legendary water resistance; today it serves as an unmistakable symbol of Datejust heritage. At 31mm, the case wears with quiet authority without dominating the wrist.

The dark grey dial of this reference lends the watch a distinctly contemporary and versatile character. Grey dials have grown significantly in collector popularity for their ability to pair with virtually any clothing palette while projecting understated sophistication rather than the more expected white or black. The combination of the dark grey dial with white gold accents creates a cool, monochromatic harmony that photographs beautifully and reads as effortlessly elegant in person.

Powering this Datejust 31 is a Rolex automatic movement, delivering the reliable self-winding performance and precision that have made Rolex the benchmark for everyday luxury watches worldwide. The movement is housed within the certified-Oyster case, which Rolex rates to 100 meters (330 feet) of water resistance, underscoring that this is a watch built to be worn and enjoyed rather than kept under glass. The Jubilee bracelet, developed by Rolex specifically for the original 1945 Datejust, completes the package with its five-piece link construction and refined drape on the wrist.

Buying a brand-new Rolex Datejust 31 in the current market requires access and expertise. At Bizak and Co., every watch offered for sale is certified authentic and inspected before it reaches you. Whether you are a first-time Rolex buyer drawn to the Datejust 31's versatile proportions and stunning dark grey dial, or a seasoned collector adding reference 278274GRDVIJ to a growing portfolio, our team is ready to assist. Browse this listing at bizakandco.com or contact us directly to discuss purchase options, secure this piece, and experience the Bizak and Co. standard of service.