Rolex Datejust 31 31 mm 278274GRSJ Steel/White Gold Dark Grey

The Rolex Datejust is one of the most iconic and recognizable watch references in horological history, having introduced the date display at 3 o'clock as a defining feature when it debuted in the mid-twentieth century. Over decades, Rolex has refined the Datejust into a comprehensive family of sizes and configurations, and the 31mm variant occupies a particularly versatile position — substantial enough to read with authority on the wrist yet refined in its proportions to suit a wide range of wearers. Reference 278274GRSJ represents the current generation of this storied line.

The case of the 278274GRSJ measures 31mm in diameter and is constructed from a combination of Oystersteel — Rolex's proprietary corrosion-resistant steel alloy — and 18k white gold, lending the watch a quietly luxurious two-tone presence without the visual weight of a fully precious-metal case. The white gold fluted bezel is a hallmark Datejust signature, its precisely machined grooves catching light with a brilliance that complements rather than overwhelms the dial below. Water resistance is rated to 100 meters (330 feet), consistent with Rolex's Oyster case standards for this reference.

The dark grey dial gives the 278274GRSJ a contemporary, gender-neutral character that distinguishes it from more traditional silver or white-dialed Datejust configurations. Dark grey dials have become increasingly sought after among collectors for their versatility — equally at home against a tailored suit or casual attire — and their depth of color rewards close inspection in varying light conditions. The dial is complemented by the Jubilee bracelet, Rolex's five-piece link design first introduced alongside the Datejust itself, renowned for its exceptional comfort and refined drape on the wrist.

Powering the watch is an automatic movement, ensuring convenience and reliability for daily wear without the need for manual winding. Rolex's in-house movements are celebrated throughout the industry for their precision, durability, and long-term serviceability. This combination of robust mechanics and elegant exterior design is precisely what has made the Datejust a lasting standard-bearer for Swiss watchmaking.

At Bizak & Co., this Rolex Datejust 31 ref. 278274GRSJ is offered as a certified authentic, brand-new example — the ideal choice for a first luxury watch purchase, a meaningful gift, or a considered addition to an existing collection. We invite you to contact our team to buy this reference online or to explore our curated selection of authentic Rolex watches for sale. Bizak & Co. is not an authorized Rolex dealer, but we are committed to authenticity, transparency, and an exceptional client experience.