Rolex Datejust 31 31 mm 278274PDJ Steel/White Gold Pink

The Rolex Datejust is arguably the most recognizable and enduring watch in the brand's entire catalog, introduced in 1945 as the world's first self-winding waterproof wristwatch to display the date automatically at 3 o'clock. Over the decades it has evolved through dozens of sizes, materials, and dial configurations, yet its DNA has remained unmistakably consistent: clean proportions, refined detailing, and a movement engineered to last a lifetime. The 31mm Datejust occupies the sweet spot between the original 36mm and the smaller Lady-Datejust 28mm, making it one of Rolex's most versatile and widely admired offerings for both women and smaller-wristed collectors.

Reference 278274PDJ represents a particularly refined expression of the Datejust 31 formula. The case and bracelet are constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its exceptional corrosion resistance and mirror-like polish — while the bezel and crown are rendered in 18k white gold, creating a two-tone effect that is sophisticated without being ostentatious. The iconic fluted bezel, one of the most recognizable design signatures in watchmaking, catches light beautifully and traces its lineage back to the earliest Datejust references.

The pink dial is the heart of this reference's appeal. Rolex produces its dials in-house to exacting standards, and the warm blush tone of the 278274PDJ is both fashion-forward and timeless, complementing white gold accents and the five-piece link Jubilee bracelet in a way that feels cohesive and intentional. The Jubilee bracelet itself was introduced alongside the original 1945 Datejust and remains one of Rolex's most beloved bracelet designs, prized for its comfort, its elegant drape on the wrist, and the way its alternating polished and brushed links animate in light.

Powering the watch is Rolex's automatic self-winding movement, a perpetual rotor mechanism that winds continuously through the motion of the wearer's wrist. Rolex movements are manufactured entirely in-house, certified as Superlative Chronometers, and tested to a standard of precision that exceeds the official COSC certification. The watch also carries a water resistance rating of 100 meters (330 feet), courtesy of the Oyster case construction and the screw-down Triplock crown, making the 278274PDJ far more capable than its elegant appearance might suggest.

On the wrist, the 31mm case strikes a balance that few other sizes achieve: substantial enough to read clearly and project presence, yet refined enough to slip under a shirt cuff or complement an evening ensemble. The combination of pink dial, white gold bezel, and Jubilee bracelet gives this reference a romantic, luminous quality in person that photographs simply cannot fully convey. It is equally at home at a formal dinner, a weekend brunch, or a professional setting.

At Bizak & Co., we offer this certified authentic, brand-new Rolex Datejust 31 reference 278274PDJ with the assurance of a trusted luxury watch dealer. We are passionate about connecting discerning buyers with the right timepiece, and our team is available to answer every question and guide you through the purchase process with full transparency. Browse our collection online at bizakandco.com or reach out directly — this is a reference that moves quickly, and we encourage you to act decisively.