Rolex Datejust 31 31 mm 278274PDO Steel/White Gold Pink

The Rolex Datejust is the archetypal dress watch, introduced in 1945 as the first self-winding wristwatch to display the date in a window at 3 o'clock — an innovation so influential that it became an industry standard. The 31mm case size occupies the sweet spot between the 28mm and 36mm families, offering a versatile mid-size proportion that sits elegantly on a wide range of wrists while preserving every detail of Rolex's signature Oyster case design. Reference 278274PDO represents the contemporary expression of this storied lineage, combining two distinct precious materials in a single, harmonious form.

The case of the Datejust 31 278274PDO is constructed from Oystersteel — Rolex's proprietary 904L stainless steel, which offers exceptional corrosion resistance and a deeper, more lustrous polish than standard surgical steel — paired with 18k white gold on the bezel and crown. The white gold fluted bezel is one of the most iconic and immediately recognizable Rolex design signatures, its precisely machined serrations catching light from every angle and lending the watch an unmistakably luxurious character. At 31mm, the Oyster case remains water resistant to 100 meters (330 feet), sealed by the twin-lock Twinlock winding crown.

The pink dial is the visual centerpiece of reference 278274PDO and one of the primary reasons collectors and buyers seek out this specific configuration. Pink dials have surged in desirability across luxury watchmaking, and Rolex's execution — with its characteristic applied hour markers and refined finishing — elevates the color beyond trend into something genuinely timeless. The interplay between the warm pink dial, the cool brilliance of the white gold fluted bezel, and the polished-and-brushed Oystersteel Oyster bracelet creates a tri-tone wrist presence that is distinctive without being ostentatious.

Power comes from Rolex's self-winding automatic movement, engineered and manufactured entirely in-house at the Rolex facilities in Geneva and Biel. Rolex automatic movements are renowned for their precision, reliability, and long service intervals, and the movement inside the Datejust 31 series is no exception. The perpetual rotor winds the movement efficiently with the natural motion of the wrist, ensuring the watch remains accurate and ready for daily wear without manual intervention.

The Oyster bracelet fitted to this reference is among the most enduring and recognizable bracelets in watchmaking history, prized for its three-piece link construction that balances flexibility, comfort, and durability. Its polished center links and brushed outer links mirror the case finishing, creating a unified aesthetic from lug to clasp. Whether worn for a formal occasion or as an elevated everyday piece, the Datejust 31 in this configuration projects understated confidence and impeccable taste.

Bizak & Co. is pleased to offer this certified authentic brand-new Rolex Datejust 31 reference 278274PDO for sale. Sourced with full attention to authenticity, this piece represents an exceptional opportunity to acquire one of Rolex's most refined mid-size watches. Reach out to the Bizak & Co. team to ask questions, request additional photographs, or complete your purchase — our specialists are ready to assist every step of the way.