Rolex Datejust 31 31 mm 278274PSJ Steel/White Gold Pink

The Rolex Datejust is one of the most storied watch families in horological history, and the 31mm configuration has long served as the definitive expression of that legacy for those who prefer a more refined wrist presence. Introduced as the world's first self-winding wristwatch to display the date in a window at 3 o'clock, the Datejust has been in continuous production since 1945, evolving across decades while preserving the instantly recognizable design language that made it iconic. Reference 278274PSJ represents the current generation of this lineage, bringing together the best materials and manufacturing precision Rolex offers at this case diameter.

The case measures a versatile 31mm in diameter, constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy chosen for its exceptional corrosion resistance and the mirror-like polish it accepts — combined with 18k white gold on the bezel and crown, creating the two-tone aesthetic Rolex collectors recognize as a hallmark of the Datejust family. The Oyster case is hermetically sealed and water resistant to 100 meters (330 feet), making it far more robust than a typical dress watch and genuinely suitable for everyday wear.

The dial of reference 278274PSJ is finished in pink, a color that has surged in popularity among modern collectors for its warmth and versatility against both casual and formal attire. The pink dial is complemented by the 18k white gold fluted bezel, a signature Datejust element that refracts light beautifully and provides structural contrast to the smooth case sides. Together, the pink-and-white-gold combination is one of the most sought-after dial and bezel pairings in the current Datejust 31 lineup.

The Jubilee bracelet, originally created by Rolex in 1945 specifically for the Datejust, features a five-piece link construction that delivers exceptional flexibility and a refined aesthetic befitting the watch's dress credentials. On the wrist, the 31mm case diameter and the Jubilee's comfortable drape make this one of the easiest luxury watches to wear all day, transitioning effortlessly from boardroom to dinner. The Oysterclasp with Easylink comfort extension system adds a practical refinement that keeps the watch secure without sacrificing elegance.

Powering the watch is a Rolex automatic movement — the brand's in-house self-winding caliber family renowned for chronometric precision, long-term reliability, and Superlative Chronometer certification, which guarantees performance standards that surpass standard COSC certification. Rolex movements are serviced through the brand's global network, and this certified authentic brand-new example arrives in pristine, unworn condition.

At Bizak & Co., we offer this Rolex Datejust 31 reference 278274PSJ as a certified authentic brand-new timepiece, providing buyers with the confidence of a knowledgeable, specialist dealer. Whether you are searching to buy a Rolex Datejust 31 online for yourself or as a gift, this pink dial, white gold fluted bezel example is one of the most desirable configurations available for sale today. Reach out to our team to confirm current availability, pricing, and shipping options.