Rolex Lady-Datejust 28 28 mm 279171PDJ Steel/Rose Gold Aubergine Rolex Lady-Datejust 28 28 mm 279171PDJ Steel/Rose…

The Rolex Lady-Datejust is one of the most enduring icons in watchmaking, tracing its lineage to 1957 when Rolex introduced the world's first self-winding waterproof wristwatch sized specifically for women. Over more than six decades the Lady-Datejust has evolved in materials, dials, and bracelet options while holding firm to its core identity: a classically proportioned dress watch of impeccable quality. The current 28mm generation, launched in 2016, brought with it the refined Oyster case architecture, a cleaner lug profile, and an expanded palette of dial and material combinations that lifted the collection to new heights of desirability.

Reference 279171PDJ represents one of the most coveted configurations within the modern 28mm family. The case and bracelet are constructed in Rolex's proprietary Oystersteel — an exceptionally corrosion-resistant 904L alloy — paired with solid 18k Everose gold for the bezel, crown, and bracelet center links. Everose gold is Rolex's own patented rose gold alloy, formulated to resist fading and maintain its warm, rosy hue for a lifetime of wear. The interplay between the cool steel and the warm rose gold gives the watch a sophisticated two-tone character that reads equally well dressed up or down.

The dial is the undisputed centerpiece of the 279171PDJ. Rolex describes the color as aubergine — a deep, saturated purple with undertones of burgundy that shift subtly under different lighting conditions, appearing almost plum in daylight and richly violet under candlelight. Diamond hour markers punctuate the dial with brilliance, catching the light at every angle and elevating the watch firmly into fine jewelry territory. The "PDJ" suffix in the reference encodes this specific combination: the diamond-set dial ("PD") paired with the Jubilee bracelet ("J"), confirming you are receiving one of the most dressed iterations of this reference.

The 18k Everose gold fluted bezel is a hallmark design element with deep roots in Rolex history, originally conceived to help tighten the case by acting as a tool, and later embraced as one of the brand's most recognizable aesthetic signatures. Its 44 precisely machined grooves catch the light rhythmically around the dial's perimeter, framing the aubergine face and adding a sense of movement and texture. The Jubilee bracelet, first introduced in 1945 alongside the original Datejust, features a five-piece link construction that drapes the wrist with unparalleled elegance and comfort, secured by the refined concealed Crownclasp.

Powering the Lady-Datejust 28 is a Rolex automatic movement, housed within an Oyster case that carries a water resistance rating of 100 meters (330 feet). The screw-down Twinlock crown ensures the case seal remains intact, making this watch as practical for daily life as it is beautiful at a formal occasion. For collectors and first-time buyers alike, the 279171PDJ strikes a rare balance: it is a genuine mechanical instrument built to Rolex's legendary tolerances, wrapped in a design that functions equally as a piece of fine jewelry.

At Bizak & Co. we specialize in sourcing and presenting exceptional Rolex timepieces for discerning buyers across the United States. The Lady-Datejust 28 in ref. 279171PDJ is a strong long-term hold — demand for two-tone diamond-dial Lady-Datejust references remains consistently high on the secondary market, and the aubergine dial in particular is prized for its rarity and visual distinctiveness. Whether you are buying your first Rolex or adding to an established collection, our team is here to guide you through the process. Contact Bizak & Co. today to inquire about availability, condition details, and pricing for this reference.