About the Rolex Lady-Datejust 31 278285RBR
The Lady-Datejust traces its roots to Rolex's long history of creating refined, proportionally scaled Datejust references for women, and the 31 mm case size occupies the sweet spot between the classic 28 mm and the midsize 36 mm, offering a bold yet still decidedly feminine presence. Reference 278285RBR distinguishes itself with an 18k Everose gold case and bracelet, Rolex's proprietary rose-gold alloy formulated to resist fading, combined with a factory diamond-set bezel that elevates it firmly into high-jewelry territory. The Datejust lineage is defined by its instantly recognizable cyclops lens magnifying the date, the fluted or set bezel, and the jubilee or oyster bracelet — hallmarks that unite every generation of the model across decades.
What to Look For
When comparing examples within the 278285RBR family, the primary differentiator is dial color and finish — options such as slate, rose, white mother-of-pearl, chocolate, and aubergine carry different secondary-market premiums, with rarer or more sought-after hues like aubergine and chocolate often commanding a stronger premium than more common dials. Buyers should also note dial configuration suffixes in the reference string, which indicate variations such as diamond hour markers or other dial embellishments, since a fully diamond-dialed example will be priced above a more restrained configuration in the same reference.
Frequently Asked Questions
What is the case size and material of the Rolex 278285RBR?
The 278285RBR is a 31 mm Lady-Datejust built entirely in 18k Everose gold, Rolex's proprietary rose-gold alloy. It features a factory diamond-pavé bezel, making it one of the most jewel-intensive configurations in the Lady-Datejust 31 lineup.
Which dial colors are available for the Lady-Datejust 31 278285RBR at Bizak and Co.?
Bizak and Co. stocks the 278285RBR in multiple dial variations including rose, slate, white mother-of-pearl, chocolate, and aubergine. Each dial finish creates a distinct character, from the warm femininity of the rose dial to the deep, moody richness of the aubergine and chocolate options.
Is the Rolex Lady-Datejust 31 278285RBR a good investment piece?
The 278285RBR's combination of Rolex's blue-chip brand reputation, full Everose gold construction, and factory diamond bezel gives it strong retention characteristics in the pre-owned market. Rarer dial colors and fully diamond-set dial configurations historically attract the most collector interest and tend to hold or appreciate in value over time.
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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
