Rolex Lady-Datejust 31 278288RBR for Sale | New & Pre-Owned – Bizak & Co.

The Rolex Lady-Datejust 31 reference 278288RBR is a 31 mm luxury dress watch crafted in 18k yellow gold and set with a diamond-paved bezel, offered across a spectrum of dials ranging from grey and silver to champagne, white mother of pearl, black mother of pearl, and full diamond pavé. As part of Rolex's iconic Datejust family, the 278288RBR pairs the enduring date complication at 3 o'clock with the brand's signature Cyclops lens magnification and the refined elegance expected of a women's fine watch in precious metal. The diamond-set bezel, yellow gold Oyster or Jubilee bracelet options, and interchangeable dial configurations make this reference one of the most sought-after Lady-Datejust models on the secondary market. Bizak and Co. carries authenticated new and pre-owned examples of the 278288RBR, inspected and ready to ship.

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About the Rolex Lady-Datejust 31 278288RBR

The Rolex Datejust is the archetype of the classic Rolex dress watch, introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial, and the Lady-Datejust line carries that legacy forward in a refined, feminine 31 mm format. Reference 278288RBR sits firmly in the current generation of Lady-Datejust watches, built on Rolex's Oyster case in 18k yellow gold with a factory diamond-set bezel that distinguishes it immediately from steel or two-tone variants. The collection's breadth of dial options, including grey, silver, champagne, white mother of pearl, black mother of pearl, and diamond pavé, allows collectors and buyers to find an expression of the watch that suits both everyday wear and formal occasions. Each example houses a certified Rolex movement and carries the brand's Superlative Chronometer designation for accuracy and reliability.

What to Look For

When shopping for the 278288RBR, the primary differentiator between listings is the dial: mother of pearl dials, particularly black mother of pearl, tend to attract strong collector interest, while full diamond pavé dials command a premium for their rarity and visual impact. Condition of the diamond bezel, originality of the dial, and whether the watch is unworn or lightly worn with its original box and papers all influence value significantly in the pre-owned market.

Frequently Asked Questions

What is the case size of the Rolex Lady-Datejust 278288RBR?

The 278288RBR features a 31 mm Oyster case, placing it in Rolex's mid-size Lady-Datejust tier that suits a wide range of wrist sizes. This 31 mm format is larger than the classic 26 mm Lady-Datejust but more refined than the full 36 mm Datejust, making it a versatile choice for women who prefer a modern, slightly bolder presence on the wrist.

What metal and materials are used in the Rolex Lady-Datejust 278288RBR?

The 278288RBR is crafted entirely in 18k yellow gold with a factory-set diamond bezel, placing it at the top tier of Lady-Datejust material configurations. The diamond bezel is set by Rolex directly, ensuring consistency and quality that differs from aftermarket diamond settings, which is an important distinction when buying pre-owned.

Is the Rolex Lady-Datejust 278288RBR a good investment watch?

The 278288RBR's combination of 18k yellow gold construction, a factory diamond bezel, and Rolex's enduring brand equity has historically supported strong value retention in the pre-owned market. Dials in rarer configurations such as full diamond pavé or black mother of pearl tend to hold or appreciate in value more readily, and examples with original box, papers, and unworn condition consistently command the highest prices.

Browse also: Rolex collection.

Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.