Rolex Watch Prices (July 2026): What Every Model Actually Costs

A Rolex currently costs anywhere from $2,324 to $1,499,999 at Bizak & Co., depending on the model, the metal, and the rarity of the configuration. Across the 3,799 Rolex watches in stock as of July 2026, the median asking price is $21,389 — most steel models land in the five figures, while gold and factory gem-set pieces climb into six and seven. Every price below is a live asking price from our inventory today, not a retail list or an estimate.

For a specific model or reference, run it through our free Watch Price Checker — it searches the same live inventory and returns today’s asking prices in seconds.

Rolex prices by model family

The table covers every Rolex family we carry, sorted by how many are in stock. "From" is the lowest current asking price, "Up to" the highest, and the median shows what a typical example in that family actually costs right now.

All figures are live asking prices across 3799 Rolex watches in stock at Bizak & Co. as of July 2026; market prices vary.

Two patterns are worth reading out of that table. Dress lines like the Datejust and Lady-Datejust have low entry points because decades of continuous production keep pre-owned supply deep. Precious-metal-only lines like the Day-Date carry medians roughly triple the steel families — you are paying for gold or platinum before the watch itself enters the conversation.

How much does a Rolex cost?

A typical Rolex at Bizak & Co. costs about $21,389 — the median asking price across our current inventory — but the honest answer depends on six variables: model family, metal, reference generation, dial, condition, and whether the original box and papers are present. Steel dress models (Datejust, Oyster Perpetual, Air-King) occupy the bottom of the range. Steel professional models (Submariner, GMT-Master II, Daytona) ask more because demand has outrun production for years. Two-tone Rolesor adds a step; full gold or platinum roughly doubles or triples the steel equivalent within the same family; factory gem-setting takes prices into six and seven figures. On top of configuration, a full set with box and papers, an unpolished case, and a discontinued or short-run dial each move the number up. You can see the entire spread — 3,799 watches deep as of this writing — in the full Rolex inventory.

Rolex Submariner price

A Rolex Submariner starts at $6,974 here, carries a median asking price of $13,019 and tops out at $120,899 across the 76 pieces in stock. The floor belongs to earlier pre-owned steel references; the median is what a clean steel Submariner Date actually trades for today. Two-tone examples sit above the median, and full-gold references push toward the top of the range. The collectible end is driven by scarcity rather than materials — discontinued colored-dial references, with the green Hulk Submariner the best-known example, command a premium purely because Rolex stopped making them. Condition and papers matter more in this family than in any dress line, because sports-model buyers compare examples ruthlessly.

Rolex Datejust price

The Datejust is the least expensive path to a men's Rolex: 730 in stock, from $3,347 with a median of $13,019 and a ceiling of $72,168. Seventy-plus years of continuous production created a deep pre-owned market, and the price ladder is orderly — older 36 mm steel references at the bottom, current-generation 41 mm watches near the median, and two-tone or factory-diamond-dial configurations toward the top. A fluted bezel and Jubilee bracelet add modestly; a factory diamond dial adds meaningfully. The Lady-Datejust is its own market: 932 in stock, from $2,499 to $134,385 with a median of $14,973. The ceiling there comes from full-gold, factory-gem configurations rather than anything mechanical.

Rolex Day-Date price

A Day-Date starts at $8,369 — but the median of $50,685 across our 849 in stock tells the real story: Rolex has never made a steel Day-Date, so gold or platinum is priced into every example. The entry point is older 36 mm yellow-gold watches, which remain one of the strongest values in the catalog given the metal content. Modern 40 mm references, platinum cases, and factory stone or diamond dials climb from the median toward the $418,499 top of the range. The day spelled out at twelve and the President bracelet make this the most recognizable Rolex on the wrist, and rare dials — onyx, stone, gem-set — drive the upper third of the pricing.

Rolex Daytona price

Daytona pricing starts high and ends higher: from $17,669 with a median of $43,709 and a top of $1,499,999 across 272 in stock. Steel Daytonas set the floor and still ask more than almost any other steel chronograph on the market — that is the waitlist economy showing up in secondary prices. Gold references cluster around the median, and dial rarity carries real weight: the green-dial John Mayer Daytona is the clearest example of a single dial color commanding a premium over its siblings. Factory gem-set references account for the seven-figure ceiling — more on those below.

Rolex GMT-Master price

A GMT-Master II runs from $10,229 to $488,249 with a median of $19,064 across 82 in stock. Bezel colorway is the pricing language of this family: the blue-and-red Pepsi GMT-Master II for sale and the blue-and-black Batman both trade above plainer configurations of the same generation, on bracelet choice and demand alone. Steel references sit near the median, two-tone and full-gold examples step up from there, and the six-figure end of the range is factory gem-set. As with the Submariner, a full set with papers is the difference between a fair price and a strong one when it is time to resell.

The most affordable way into a Rolex

The least expensive Rolex in stock today is $2,324. These are the three lowest-priced pieces on hand right now:

• Rolex Oyster Perpetual 34, ref. 6580 — $2,324. A pre-owned steel classic with a luminous dial; the purest expression of the Oyster case.
• Rolex Lady-Datejust 26, ref. 79163, in yellow gold and steel — $2,499. Two-tone with a champagne Roman dial on an Oyster bracelet.
• Rolex Orchid vintage dress watch in 18k gold — $2,650. A manual-winding piece in solid gold for less than most steel sports watches.

As a family, the Oyster Perpetual is the least expensive modern line — from $2,324 with a median of $8,369 — followed by the Air-King, from $5,300 with a median of $6,199. Both give you the same case-making and movement quality as the five-figure families with none of the complication premium. If you are choosing a first piece, our guide to the best first Rolex walks through the trade-offs model by model.

The top of the Rolex market

The most expensive Rolex watches in our inventory are all factory gem-set Daytonas. The Daytona 126598TRU in yellow gold with a diamond-paved dial and baguette-ruby bezel asks $1,499,999; the Daytona 126599TRU in white gold with diamonds and a baguette-ruby bezel asks $1,099,999; and the Cosmograph Daytona 126599TSA in white gold with diamonds asks $1,078,799. At this level you are buying gem-setting done in Rolex's own workshops on the brand's most demanded chronograph — pieces that never touch a display case at retail. For context on how Rolex's halo pieces stack up against the other great houses, see Rolex vs. Patek Philippe.

Why Rolex prices vary, and how we set ours

Two identical-looking watches can carry very different prices for good reasons: production year, service history, whether the case has been polished, dial originality, and box and papers. That is why a single "Rolex price" does not exist — only a range and a median, which is exactly how we have presented it here. As for our numbers: we are two brothers who buy and sell these watches every day, sourcing through a wholesale dealer network rather than waiting on boutique allocation, which means our asking prices track what watches actually trade for between professionals — no waitlist games, no artificial scarcity. Every piece is authenticated before it is listed, and every purchase is covered by our buyer protection policy. If you want the longer version of how we operate, it is on the why Bizak & Co. page.

Holding a Rolex you have outgrown? We buy outright and take trades against anything in inventory — start with sell or trade your watch and we will come back with a real number.

Frequently asked questions

How much is the cheapest Rolex?

The cheapest Rolex in stock at Bizak & Co. is $2,324 — a pre-owned Oyster Perpetual 34, ref. 6580, in steel. The next entry points are a two-tone Lady-Datejust 26 at $2,499 and a vintage 18k gold Rolex Orchid dress watch at $2,650.

How much does a Rolex Submariner cost?

A Rolex Submariner starts at $6,974 in our current inventory, with a median asking price of $13,019 across 76 pieces in stock. Gold and discontinued collectible references run up to $120,899.

How much does a Rolex Oyster Perpetual cost?

The Oyster Perpetual is the least expensive modern Rolex line: from $2,324 with a median asking price of $8,369 across 147 in stock. Rare dial variants and larger sizes run up to $131,299.

What is the most expensive Rolex?

The most expensive Rolex in our inventory is the Daytona 126598TRU in yellow gold with a diamond-paved dial and baguette-ruby bezel, asking $1,499,999. Factory gem-set Daytonas occupy the entire top of the range.

Do Rolex watches hold their value?

Better than almost anything else in the category. Steel professional models in particular are supported by demand that consistently exceeds production, and clean examples with box and papers are the easiest watches in our business to resell. Condition, originality, and a full set are what separate a strong resale price from an average one.