About the Rolex Datejust 31 Ref. 278274
The Datejust is one of the most storied watch references in Rolex's catalog, celebrated as the first self-winding wristwatch to display the date in a window at 3 o'clock, a milestone that defined the modern dress watch. Reference 278274 continues that legacy in the 31 mm case size, pairing Oystersteel with 18 ct white gold accents to create a watch that transitions naturally from professional settings to formal occasions. The dial variety within this single reference number is exceptional, ranging from classic silver and white options to bolder choices like green, black, and pink, allowing buyers to find a personality that suits their style while remaining within the same trusted configuration.
What to Look For
When shopping reference 278274, the suffix letters after the base number indicate the specific dial and bracelet combination, so buyers should confirm the exact variant such as 278274GNSO for green dial or 278274PSO for pink dial to ensure they are purchasing the precise configuration they want. Dial color is the primary driver of desirability and price variation within this reference, with certain colors commanding stronger premiums on the secondary market based on collector demand and production availability.
Frequently Asked Questions
What is the case size of the Rolex Datejust 278274?
The Rolex Datejust 278274 measures 31 mm in diameter, placing it in Rolex's midsize category. It is a popular choice for buyers who find the 28 mm Datejust 28 too compact and the 36 mm too large.
What materials are used in the Rolex Datejust 278274?
Reference 278274 combines Oystersteel, Rolex's proprietary corrosion-resistant steel alloy, with 18 ct white gold elements. This steel and white gold combination gives the watch a bright, polished character that distinguishes it from all-steel Datejust references.
Which dial colors are available in the Rolex Datejust 278274 for sale at Bizak and Co.?
Bizak and Co. carries reference 278274 in silver, dark grey, white, pink, black, and green dial variants. Each dial color corresponds to a specific reference suffix, and our inventory is authenticated and ready to ship to buyers in the US and beyond.
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Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.
