Rolex prices: October 2026 market snapshot
As of 4 October 2026, Bizak's sourced catalogue listed 4,085 Rolex watches from $2,324 to $1,309,500, all sourced to order; these are asking prices, not quotes. Price follows reference and metal first, then condition and box and papers: steel sports models such as the Submariner, GMT-Master II and Daytona are the most sought after on the secondary market, while precious-metal and gem-set pieces sit at the top. Our Rolex watch prices guide breaks the range down by family.
The specific watch is inspected before dispatch. See our five-year warranty terms and 90-day store-credit return policy for eligible watches; brand-new watches are final sale.
Last reviewed on October 4, 2026 by Filip Biczak. Prices are dated observations, not quotes.
Rolex watches by model: a guide to the main families
Each family has its own collection. Starting asks are the lowest in Bizak's sourced catalogue on 4 October 2026, sourced to order, and are dated observations, not quotes.
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Rolex Submariner: the dive watch, launched in 1953; 41 mm and rated to 300 metres today. See our Submariner price guide. From $6,974.
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Rolex GMT-Master II: a second time zone on a 24-hour hand and bezel, including the Batman and the Pepsi 126710BLRO. From $11,159.
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Rolex Cosmograph Daytona: the chronograph, introduced in 1963 and 40 mm today, from steel to gem-set gold. From $17,669.
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Rolex Datejust: launched in 1945 as the first self-winding waterproof chronometer wristwatch with a date window, now led by 36 and 41 mm models such as the Datejust 41 126334 with the blue fluted motif dial; see our Datejust 41 price guide. From $2,499, for a Lady-Datejust.
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Rolex Day-Date: launched in 1956 as the first wristwatch to spell out the day of the week; gold or platinum only, usually on the President bracelet. From $8,369.
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Rolex Explorer: the time-only Explorer (1953) and the Explorer II (1971) with its 24-hour hand. From $6,509.
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Rolex Sea-Dweller: the 1967 deep-diver with a helium escape valve, rated to 1,220 metres today; the Rolex Deepsea goes deeper. From $10,040.
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Rolex Yacht-Master: the sailing-inspired model from 1992, with a bidirectional rotatable bezel. From $5,858.
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Rolex Sky-Dweller: an annual calendar and second time zone set through the Ring Command bezel, launched in 2012. From $17,903.
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Rolex Oyster Perpetual: the time-only entry point, from 28 to 41 mm. From $2,324.
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Rolex Air-King: the aviation model, from 34 mm references such as the 114234 to today's 40 mm version. From $5,300.
The catalogue also covers the Rolex 1908, Land-Dweller, Pearlmaster and Cellini. Rolex's own watch catalogue shows the current line-up. To compare houses, read Rolex vs Audemars Piguet vs Patek Philippe vs Richard Mille or Richard Mille vs Rolex prices by model.
Reading a Rolex reference: on modern six-digit references the last digit usually gives the metal (0 steel, 1 Everose Rolesor, 3 yellow Rolesor, 4 white Rolesor, 5 Everose gold, 6 platinum, 8 yellow gold, 9 white gold), and suffixes such as LN, BLRO (Pepsi) and BLNR (Batman) describe the bezel. Our Rolex nicknames guide decodes the rest.
How Bizak sources and authenticates Rolex
Bizak & Co. is an independent dealer, not a Rolex authorized retailer, and this page is a sourcing catalogue, not a list of watches held in our office; catalogue images may be reference images. When you ask about a reference, we confirm a specific watch, send real photos with today's price and confirm its box and papers. You reserve with a $200 deposit credited to the price.
Before dispatch we inspect and authenticate the watch (reference, case and movement, dial and hands, bracelet, condition and documentation) and disclose any service parts or modifications before you approve it. The authentication is ours, not Rolex Certified Pre-Owned; see our authenticity guarantee. What to check on any Rolex:
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Numbers and papers: reference and serial match the warranty card and invoice.
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Movement: the calibre is correct for the reference and era.
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Dial and diamonds: aftermarket diamonds and refinished dials are worth less than factory ones.
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Price: a Rolex far below the dated asks above usually has a problem with authenticity, papers or provenance.
For older pieces, read how to authenticate a vintage Rolex Submariner. To sell or trade a Rolex, see sell or trade your watch and how to sell a Rolex.
Dealer asks, Q2 2026
These figures are dealer-to-dealer asking prices and want-to-buy posts from wholesale chats, not completed sales. Source: Wholesale Watch Market Report, Q2 2026.
Datejust 41 126334 (fluted bezel, Jubilee): 345 sell offers, median ask $15,250, 98 want-to-buy posts.
Datejust 41 126300 (smooth bezel): 304 offers, median ask $10,999, 57 want-to-buy posts.
Lady-Datejust two-tone 69173: 153 sell offers, median ask $4,750 (IQR $4,450 to $5,500).
Popular references: Rolex Datejust 126334, Rolex Datejust 126300, Rolex Datejust 126200, Rolex Datejust 126333, Rolex Datejust 126331, Rolex Datejust 126234, Rolex Datejust 126233, Rolex Datejust 116234, Rolex Datejust 16233 & 116233, Rolex Datejust 41 Blue, Rolex Datejust 41 Black, Used Rolex Datejust Watches, Rolex Day Date 40, Rolex 228238 Day-Date, Rolex Day Date 40 Yellow Gold, Rolex Day Date 40 Rose Gold, Rolex Day Date 40 White Gold, Rolex Day Date 40 Platinum, Rolex Day Date 40 Blue, Rolex Day Date 40 Diamond Pave, Rolex Day Date 36, Rolex Day Date 36 Meteorite, Rolex 18038 Day-Date, Rolex Daytona 116500LN, Rolex Daytona 126500LN, Rolex Daytona 116520, Rolex Daytona Steel & Yellow Gold, Rolex GMT-Master II 126710, Rolex Explorer II 16570, Rolex Explorer II 216570, Rolex Sky-Dweller Rose Gold, Rolex Sky-Dweller Yellow Gold, Rolex Oyster Perpetual 124300, Rolex Oyster Perpetual 126000
Related reading: Rolex GMT-Master II colors and metals · Rolex diamond bezels: factory models and prices · Green dial Rolex: Sky-Dweller, Day-Date, Datejust and Submariner · Rolex Explorer II price · Cellini Time · female celebrities wearing Rolex
More Rolex guides: the most expensive Rolex watches, Rolex vs Omega, Tudor vs Rolex, Cartier vs Rolex, Breitling vs Rolex, Day-Date vs Datejust, Batman vs Batgirl, Kermit vs Starbucks, how to tell if a Rolex is real, Rolex serial number lookup, who owns Rolex, what a Rolex service costs, the best Rolex for men, the best Rolex for women, why Rolex costs so much, the Rolex warranty and how to wind a Rolex.
Rolex watches: frequently asked questions
How much does a Rolex watch cost?
As of 4 October 2026, Bizak's sourced catalogue listed Rolex watches from $2,324 for a steel Oyster Perpetual 34 ref. 6580 to $1,309,500 for a gem-set yellow gold Daytona 126598TRU, sourced to order. The Submariner started at $6,974, the GMT-Master II at $11,159 and the Cosmograph Daytona at $17,669. These are dated asks, not quotes.
Should I buy a new or pre-owned Rolex?
A new, unworn Rolex usually carries a recently dated warranty card and costs more. A pre-owned Rolex often costs less and opens up discontinued references such as the Daytona 116500LN. At Bizak, brand-new watches are final sale, while eligible pre-owned watches can be returned within 90 days for store credit.
Which Rolex is best for a first purchase?
The Oyster Perpetual and Datejust are the usual everyday starting points and start lowest in our catalogue; the Submariner and GMT-Master II are the classic sports choices. Our best first Rolex guide compares them.
Is Bizak & Co. an authorized Rolex dealer?
No. Bizak & Co. is an independent dealer that sources new and pre-owned Rolex watches to order. Our authentication is our own, not Rolex Certified Pre-Owned, and our own five-year warranty covers mechanical defects under normal use.
How does buying a Rolex sourced to order work?
Choose a model here or ask for one that is not listed. You reserve with a $200 deposit credited to the price; we confirm the specific watch and send real photos and today's price before you pay the balance, and it is inspected before it ships insured. This is separate from an authorized dealer's waitlist, which our Rolex waitlist guide explains.
Guides and comparisons
